DetailsBrand Licensing Europe is the definitive event for the European brand licensing industry, bringing together 280+ leading brand owners with 7,500+ retailers, licensees and manufacturers. In collaboration with Kobra Agency, we renewed the Moomin stand for this year.
We aimed to create the Moomin stand as a peaceful oasis to all the visitors in BLE among the over-sensory environment while presenting its art & design orientated bold brand identity. To separate the booth from its hectic surroundings, we wrapped the stand by Moomin inspired shape holes with warm birch-tree and soft wool-felt surfaces. In result, we could deliver an eccentric Nordic gift box with full of inspirational Moomin and Bulls licensing products in BLE. When the sun is shining above the roof, the iconic shapes are softly but playfully blended into the goods and the visitors below.
Lappset Creative designed and planned The Moomin stand together with Kobra Agency, and has been responsible for technical design and quality control. Mytime supplied and installed the stand.
Moomin is the one of the most globally beloved brand with more than 600 licensees. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature. They are a family of white and roundish trolls with large snouts.