Bulls, the company holding the copyright for the Moomins, Moomin Characters and Lappset Group Oy have entered into a cooperation agreement concerning Moomin-themed activity parks and playground collection. This means that Lappset’s business unit responsible for themed activity parks, Lappset Creative, will start to design and deliver Moomin-themed activity parks to chosen markets. In addition, the agreement facilitates producing a Moomin-themed playground equipment collection for the global markets.
The Moomins are great Finnish icons that are based on art and books. Moomins have been making children happy since 1945. Their long history and environment, adventure, friendship and love are values that go hand-in-hand with Lappset’s own values”, tells China Country Manager for Lappset Creative Miia Tähtinen.
Miia adds that the Moomins have come together with Lappset to create a Finnish play culture that is based on safety, developing activities, learning, nature and community spirit. “Preparation of the cooperation contract has worked seamlessly, thanks to our shared values”, Miia emphasises.
For Lappset Creative, this is a question of a new and significant strategic and worldwide partnership that contains two parts. The first part concerns the design and manufacture of Moomin-themed activity parks for the markets selected. Moomin World in Naantali holds exclusive rights to build Moomin themeparks within the European area, which is why the agreement between Lappset and Moomins concerns other markets. The second part of the agreement concerns the creation of the Moomin-themed playground equipment collection for the Lappset Group for Lappset’s global collections of standard products. “Our goal is also to develop a Moomin way of playing, a roadmap for play and happiness”, Miia adds.
Country Manager Miia Tähtinen, Lappset Creative China, +86 136 11977435, firstname.lastname@example.org